A New Way To Discover Music?

Matt Armitage, Kulturpop

14-Jul-21 22:00

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Youtube has just rolled out “Shorts”, their answer to TikTok and Instagram Reels, short-form video experiences that's hugely popular right now. While these platforms are mostly visual in nature, music is still expected to play a significant role in their success. Will this inadvertently change the way we discover new music? Tech guru Matt Armitage shares his thoughts.

IMAGE SOURCE: YouTube

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Produced by: Daryl Ong, Haniff Baharudin

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Categories: Technology, Tech, Film, Medical Innovation and Technology, Music

Tags: the pulse, YouTube Shorts, TikTok, video-sharing social networking service, musical creation,

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