Youtube has just rolled out “Shorts”, their answer to TikTok and Instagram Reels, short-form video experiences that's hugely popular right now. While these platforms are mostly visual in nature, music is still expected to play a significant role in their success. Will this inadvertently change the way we discover new music? Tech guru Matt Armitage shares his thoughts.

IMAGE SOURCE: YouTube

                                  FreePik

Produced by: Daryl Ong, Haniff Baharudin

Presented by: Daryl Ong, Haniff Baharudin

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Technology,  Tech,  Film,  Medical Innovation and Technology,  Music

Tags:  the pulse,  YouTube Shorts,  TikTok,  video-sharing social networking service,  musical creation,